It must have been a heartbreaking decision, but Jerry Yang, co-founder of venerable but battered search engine Yahoo, agreed to step down as the company's CEO as soon as the board of directors finds someone else to fill that role. In this article I plan to take a look at the factors that got Yahoo into its current mess, and how it may go forward. Discuss (1)
Google didn't come out of nowhere; it was far from the first search engine. Now that it's ten years old, it has grown from the new kid on the block to the biggest game in town. What lessons can you learn from them, and what's in store for Google's future? Keep reading for the answers to these and other questions.
So you want to get your site ranked highly by search engines and you know that one good way to help your site to get there is to build links. What you may not know is that not all links are created equal. Keep reading for a full explanation and some help in planning your link building campaign. Discuss (1)
If you've ever wanted some serious help with planning your online display ads, cheer up; it's a complicated process, so you're not alone. In fact, Google anticipated your needs when it introduced its Ad Planner in late June 2008. This article thoroughly reviews the tool so you can decide whether it will fit your requirements.
With so much of the success of your web site out of your hands and at the whim or the search engines and your site visitors, wouldn't you like a way to tell them both that your site is relevant to their interests? This article explains how to use a basic tool for that purpose. It has the lovely effect of making your site more organized and helping visitors go directly to the content in which they are most interested. Keep reading to find out more. Discuss (2)
Keywords are search queries visitors use on search engines. Keywords are one to six words in length, with a few longer exceptions. You know your site needs keywords, but which ones? How do you research keywords? Keep reading; that's the topic of this article. Discuss (5)
Google may appear to be ready to take over the world, but it still has some major regulatory issues to confront. Its advertising deal with Yahoo has anti-trust agents in both the US and Europe up in arms, to say nothing of Microsoft and certain advertising organizations. Keep reading to find out what the fuss is all about. Discuss (1)
Continuing its quest to index all of the world's information, Google released Google Audio Indexing into its area reserved for beta features, Google Labs. Google Audio Indexing lets users search for keywords within the spoken content of YouTube videos. While it still has a few bugs, the service's SEO impact should spread well beyond this year's U.S. Presidential election. Discuss (1)
Do you want to get the best out of your mobile device? You may be a user and you wish your mobile device could perform more functions. Or perhaps you are a developer, and you want to create applications for mobile devices. Well, you’ll have to take a look at Android. You will certainly like what it has to offer. Discuss (1)
Wouldn't it be wonderful if you could pore over all of the information the search engines have? Thanks to a new tool from SEOmoz, you may get to do just that. Keep reading for a review of this unprecedented new source of information for link analysis.
If you have a large web site, you might have some content that you do not want the search engines to index -- perhaps for duplicate content reasons or you simply don't want someone casually stumbling across it. You know you can use robots.txt, but what if you need to block thousands of pages or block only certain files within a folder? This article will explain some of the more advanced uses of robots.txt. You will even learn how to block dynamic pages!
I originally intended to write an article explaining how advertisers can take advantage of Adsense to target specific sites. As I was researching this topic, however, I slammed the brakes on my theme. I noticed that Google seemed to be backing off from the "post your ad here" approach, which focused on the advertiser. You can still see that approach, but it is changing. Keep reading to find out how. Discuss (1)
Web content accessibility is one of the most overlooked and undervalued aspects of web design. On the other hand, search engine optimization continues to be a top priority for any serious web developer. But what most people don't realize is that making your site more accessible will give it a boost in the SERPs as well. This article will not only explain why, but will also offer web accessibility tools that can be effective for SEO. Discuss (1)
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